Decathlon plans to double sourcing from India once EU FTA is finalised
Decathlon plans to significantly increase its sourcing from India, potentially doubling it to 15% of global procurement, following the anticipated India-EU FTA. This shift could revolutionize India's sporting goods production due to eliminated export duties and a shorter lead time to Europe compared to competitors like Vietnam and Bangladesh. Currently, Decathlon sources ₹4,150 crore worth of goods from India.
Decathlon plans to significantly increase its sourcing from India, potentially doubling it to 15% of global procurement, following the anticipated India-EU FTA. This shift could revolutionize India's sporting goods production due to eliminated export duties and a shorter lead time to Europe compared to competitors like Vietnam and Bangladesh. Currently, Decathlon sources ₹4,150 crore worth of goods from India.
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