Health, fitness products fly off the shelves at D2C, quick commerce
D2C brands and quick commerce platforms are experiencing a surge in demand for health and fitness products as consumers focus on fitness and personal wellbeing. Companies like Healthify and Boldfit report significant revenue increases, and fitness wearables and protein-based items see heightened sales, particularly in Tier II and Tier III cities.
D2C brands and quick commerce platforms are experiencing a surge in demand for health and fitness products as consumers focus on fitness and personal wellbeing. Companies like Healthify and Boldfit report significant revenue increases, and fitness wearables and protein-based items see heightened sales, particularly in Tier II and Tier III cities.
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