India is key strategic market for global brands, says Myntra CEO
Myntra has launched Myntra Global in Singapore, targeting the 650,000-strong Indian diaspora. The company aims to serve the Indian diaspora beyond India, building on existing organic traffic from Singapore to its Indian website. Myntra is focused on Gen Z and sees significant growth potential in the underpenetrated Indian e-fashion market.
Myntra has launched Myntra Global in Singapore, targeting the 650,000-strong Indian diaspora. The company aims to serve the Indian diaspora beyond India, building on existing organic traffic from Singapore to its Indian website. Myntra is focused on Gen Z and sees significant growth potential in the underpenetrated Indian e-fashion market.
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