India is now the fastest growing online market globally for beauty products: NielsenIQ
India is the fastest growing online market for beauty products, with beauty ecommerce sales rising 39% from June-November 2024 compared to a year earlier, outpacing physical store growth at 3%. Youthful consumers eager to spend, coupled with social influencers, have driven this trend, with major brands and quick commerce platforms playing key roles.
India is the fastest growing online market for beauty products, with beauty ecommerce sales rising 39% from June-November 2024 compared to a year earlier, outpacing physical store growth at 3%. Youthful consumers eager to spend, coupled with social influencers, have driven this trend, with major brands and quick commerce platforms playing key roles.
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