Meesho sees 35% order growth in 2024; number of users up 25% to 175 mn
Meesho saw a 35% yearly order growth and a 25% increase in users, reaching 175 million in 2024. Growth was fueled by Tier 2 and smaller town adoption, with categories like Beauty and Home & Kitchen seeing a 70% surge. Gen Z users now comprise one-third of Meesho's base, and the platform remains the most downloaded shopping app.
Meesho saw a 35% yearly order growth and a 25% increase in users, reaching 175 million in 2024. Growth was fueled by Tier 2 and smaller town adoption, with categories like Beauty and Home & Kitchen seeing a 70% surge. Gen Z users now comprise one-third of Meesho's base, and the platform remains the most downloaded shopping app.
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