Myntra logs travel season boost as Indians lean on fast delivery
Myntra experiences a surge in vacation-related shopping, particularly in non-metro cities, fueled by its quick-commerce service, M-Now. Luggage orders have increased fivefold, and sunglasses demand has exploded, alongside a rise in beauty product purchases. Summer apparel and footwear are also gaining traction, with the beauty segment growing twice as fast as the broader online market.
Myntra experiences a surge in vacation-related shopping, particularly in non-metro cities, fueled by its quick-commerce service, M-Now. Luggage orders have increased fivefold, and sunglasses demand has exploded, alongside a rise in beauty product purchases. Summer apparel and footwear are also gaining traction, with the beauty segment growing twice as fast as the broader online market.
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