Myntra turns in profit in FY24, revenue jumps 15% to Rs 5,122 crore
The Flipkart-owned fashion platform, which entered quick commerce last week, has been working on slashing the cost of returns which has played a key role in reducing losses. For fashion businesses, returns represent a significant expense, where return rates typically range from 30-40%. Myntra has been discouraging returns by offering discounts and other benefits.
The Flipkart-owned fashion platform, which entered quick commerce last week, has been working on slashing the cost of returns which has played a key role in reducing losses. For fashion businesses, returns represent a significant expense, where return rates typically range from 30-40%. Myntra has been discouraging returns by offering discounts and other benefits.
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