Myntra’s Nandita Sinha on Bharat, beauty & building for Gen Z
Nandita Sinha, CEO of Myntra, spoke at the ETRetail E-commerce & Digital Natives Summit. She highlighted Myntra's expansion into smaller towns. The company is tailoring its approach for Bharat consumers. Myntra is also addressing the differences between millennial and Gen Z shoppers. The platform uses AI and influencer commerce. It personalizes the shopping experience. Myntra enables self-expression through fashion.
Nandita Sinha, CEO of Myntra, spoke at the ETRetail E-commerce & Digital Natives Summit. She highlighted Myntra's expansion into smaller towns. The company is tailoring its approach for Bharat consumers. Myntra is also addressing the differences between millennial and Gen Z shoppers. The platform uses AI and influencer commerce. It personalizes the shopping experience. Myntra enables self-expression through fashion.
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