Quick commerce majors are on a performance marketing spree now
While these platforms earlier spent Rs 400-450 for acquiring a customer, that has now increased to upwards of Rs 800, an executive at a digital marketing firm said. In performance marketing, advertisers make payments based on specific results such as clicks, leads or app installs.
While these platforms earlier spent Rs 400-450 for acquiring a customer, that has now increased to upwards of Rs 800, an executive at a digital marketing firm said. In performance marketing, advertisers make payments based on specific results such as clicks, leads or app installs.
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