Rapid delivery was a response to consumer feedback, not a marketing gimmick: Zepto CEO Aadit Palicha
Zepto’s rapid delivery model emerged from consumer demand, not marketing. CEO Aadit Palicha said early customer complaints about delays drove the shift. Pivoting from a failing pickup service, Zepto embraced quick commerce, matching India’s urban needs. Competing fiercely with Blinkit and Instamart, the startup eyes 2025 for mainstream impact, emphasizing operational excellence and top talent.
Zepto’s rapid delivery model emerged from consumer demand, not marketing. CEO Aadit Palicha said early customer complaints about delays drove the shift. Pivoting from a failing pickup service, Zepto embraced quick commerce, matching India’s urban needs. Competing fiercely with Blinkit and Instamart, the startup eyes 2025 for mainstream impact, emphasizing operational excellence and top talent.
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