Rapido crashes food delivery party. Should Swiggy and Eternal investors be worried?
Rapido has entered the food delivery space with an aggressive low-commission model, undercutting Swiggy and Zomato and shaking investor sentiment. Shares of Swiggy’s parent, Eternal, fell as much as 4% over two sessions. While Rapido lacks a dedicated fleet, analysts say its growing rider base and disruptive pricing could pressure incumbents' profitability and challenge their dominance.
Rapido has entered the food delivery space with an aggressive low-commission model, undercutting Swiggy and Zomato and shaking investor sentiment. Shares of Swiggy’s parent, Eternal, fell as much as 4% over two sessions. While Rapido lacks a dedicated fleet, analysts say its growing rider base and disruptive pricing could pressure incumbents' profitability and challenge their dominance.
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