Sirona founders in final stages of buying back brand from Good Glamm
The buyback, which is expected to be primarily funded by the personal capital of Sirona's founders, is estimated at around Rs 150 crore, which includes the repayment of debts Sirona incurred under Good Glamm’s ownership, sources said. Mumbai-based Good Glamm Group had acquired Sirona in October 2024 for Rs 450 crore. However, since then, Sirona’s sales have plummeted to one-eighth of its peak monthly run rate of Rs 12 crore, leaving vendors and the Sirona team in limbo due to a lack of fresh funding.
The buyback, which is expected to be primarily funded by the personal capital of Sirona's founders, is estimated at around Rs 150 crore, which includes the repayment of debts Sirona incurred under Good Glamm’s ownership, sources said. Mumbai-based Good Glamm Group had acquired Sirona in October 2024 for Rs 450 crore. However, since then, Sirona’s sales have plummeted to one-eighth of its peak monthly run rate of Rs 12 crore, leaving vendors and the Sirona team in limbo due to a lack of fresh funding.
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