Super-Saver offer like Zepto won't make sense for Blinkit: HSBC Global Research
Blinkit, a premium convenience-focused quick-commerce platform, faces potential EBITDA margin reduction if it mirrors Zepto's Super-Saver discounts to boost Average Order Value. In contrast, Zepto's strategy to target larger, planned grocery purchases with discounts and higher AOV aims to expand its market share but risks impacting profitability.
Blinkit, a premium convenience-focused quick-commerce platform, faces potential EBITDA margin reduction if it mirrors Zepto's Super-Saver discounts to boost Average Order Value. In contrast, Zepto's strategy to target larger, planned grocery purchases with discounts and higher AOV aims to expand its market share but risks impacting profitability.
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