Tata CLiQ rebrands to Tata CLiQ Fashion
Tata CLiQ, the e-commerce platform, has undergone a rebranding, changing its name to Tata CLiQ Fashion. This shift also marks a move away from a broader marketplace approach to a more focused platform specializing in fashion and lifestyle products. The company aims to enhance the shopping experience with new features like virtual try-on and hyper-personalization.
Tata CLiQ, the e-commerce platform, has undergone a rebranding, changing its name to Tata CLiQ Fashion. This shift also marks a move away from a broader marketplace approach to a more focused platform specializing in fashion and lifestyle products. The company aims to enhance the shopping experience with new features like virtual try-on and hyper-personalization.
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