The Scent Lingers: Online perfume sales in India flourish, rising 25-30% in the last year
India's perfume market is witnessing a boom, with online sales soaring 25-30% and the market estimated at ₹4,500 crore. The shift towards premium fragrances is driving growth, attracting international brands and prompting local players to expand their offerings.
India's perfume market is witnessing a boom, with online sales soaring 25-30% and the market estimated at ₹4,500 crore. The shift towards premium fragrances is driving growth, attracting international brands and prompting local players to expand their offerings.
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