Zepto enters consumer analytics space with launch of subscription-based Atom
Zepto is set to introduce Zepto Atom on May 16. This platform offers subscription-based analytics. It uses Zepto GPT and NLP. Partner brands gain proprietary data. They can improve performance with an AI assistant. Zepto Atom also functions as a commerce platform. Brands like Yakult and Amul are already participating. It provides hyperlocal targeting and real-time consumer insights.
Zepto is set to introduce Zepto Atom on May 16. This platform offers subscription-based analytics. It uses Zepto GPT and NLP. Partner brands gain proprietary data. They can improve performance with an AI assistant. Zepto Atom also functions as a commerce platform. Brands like Yakult and Amul are already participating. It provides hyperlocal targeting and real-time consumer insights.
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