Zepto sets up new marketplace entity amid restructuring
Setting up Zepto Marketplace Pvt Ltd is part of the restructuring of the quick commerce firm to align with India's regulatory norms. It signals a potential shift from its B2B2C structure to a marketplace approach, allowing Zepto to oversee procurement and branding while the licensees will handle retail operations and customer interactions.
Setting up Zepto Marketplace Pvt Ltd is part of the restructuring of the quick commerce firm to align with India's regulatory norms. It signals a potential shift from its B2B2C structure to a marketplace approach, allowing Zepto to oversee procurement and branding while the licensees will handle retail operations and customer interactions.
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