Amazon Fashion’s next gen store sees 3x growth in gen Z shoppers, surge from Tier-2 cities
Amazon Fashion’s Next Gen Store, launched in 2023, has significantly increased Gen Z shoppers and purchases from tier-two cities in India. With over 340 brands and 2 million products, the store is expanding access to trendy apparel and blending global influences with local sensibilities, especially in non-metropolitan areas.
Amazon Fashion’s Next Gen Store, launched in 2023, has significantly increased Gen Z shoppers and purchases from tier-two cities in India. With over 340 brands and 2 million products, the store is expanding access to trendy apparel and blending global influences with local sensibilities, especially in non-metropolitan areas.
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