Myntra Home sees 60% YoY rise in demand; becomes one of the fastest-growing categories on the platform
Myntra's Home category is witnessing rapid growth with a 60% year-on-year rise in demand. The collaboration with Masaba and the introduction of GenAI powered 'Dream Home Inspiration' are driving its premium positioning and trend-driven curation. The dedicated home storefront now boasts over 5 lakh selections from 1700+ brands, catering to a massive increase in consumer interest.
Myntra's Home category is witnessing rapid growth with a 60% year-on-year rise in demand. The collaboration with Masaba and the introduction of GenAI powered 'Dream Home Inspiration' are driving its premium positioning and trend-driven curation. The dedicated home storefront now boasts over 5 lakh selections from 1700+ brands, catering to a massive increase in consumer interest.
What's Your Reaction?
