Decathlon starts listing rival brands on its site
Decathlon India has begun listing rival brands like Adidas and Garmin on its website, redirecting customers to the brands' sites for purchase. This online marketplace approach aligns with Indian FDI regulations, while in-store sales remain limited to Decathlon's own brands. Online sales contribute 15-20% of Decathlon India's ₹4,500 crore annual revenue.
Decathlon India has begun listing rival brands like Adidas and Garmin on its website, redirecting customers to the brands' sites for purchase. This online marketplace approach aligns with Indian FDI regulations, while in-store sales remain limited to Decathlon's own brands. Online sales contribute 15-20% of Decathlon India's ₹4,500 crore annual revenue.
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