Ecommerce platforms target tier-2 and tier-3 cities for festive sales growth in India
Companies are preparing for increased sales in smaller Indian cities. Amazon, Meesho, and Flipkart are expanding delivery networks. Nykaa, Titan, and electronics firms are also focusing on these markets. They anticipate higher demand in tier-2, -3, and -4 cities during the festive season. This is because growth in larger cities has slowed.
Companies are preparing for increased sales in smaller Indian cities. Amazon, Meesho, and Flipkart are expanding delivery networks. Nykaa, Titan, and electronics firms are also focusing on these markets. They anticipate higher demand in tier-2, -3, and -4 cities during the festive season. This is because growth in larger cities has slowed.
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