PhonePe sharpens quick commerce play in first for a payments company
Walmart-backed PhonePe is poised to enter the quick commerce market, driven by growth prospects in the red-hot sector and its impending public listing, marking its third foray into online retail. After exiting the government-backed Open Network for Digital Commerce (ONDC) last year, PhonePe’s ecommerce venture, Pincode, has fully pivoted to the quick model.
Walmart-backed PhonePe is poised to enter the quick commerce market, driven by growth prospects in the red-hot sector and its impending public listing, marking its third foray into online retail. After exiting the government-backed Open Network for Digital Commerce (ONDC) last year, PhonePe’s ecommerce venture, Pincode, has fully pivoted to the quick model.
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