Value + Volume Play: The Body Shop recalibrates prices down up to 30 pc across core products to double India biz
The Body Shop India is strategically reducing prices by 28-30% on 50% of its products to regain lapsed customers and attract new ones, aiming to double its business in the next five years. This long-term recalibration involves renegotiating with suppliers without compromising product quality. The brand also plans to expand its 'India Edit' portfolio and increase touchpoints by FY26.
The Body Shop India is strategically reducing prices by 28-30% on 50% of its products to regain lapsed customers and attract new ones, aiming to double its business in the next five years. This long-term recalibration involves renegotiating with suppliers without compromising product quality. The brand also plans to expand its 'India Edit' portfolio and increase touchpoints by FY26.
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