Vimal over Vuitton? Foreigners are now flexing Vimal bags

Content creators Rosalba Pérez and Jaqueline Morales humorously redefined luxury in India by flaunting bright yellow Vimal bags, typically found at paan shops. Their videos, showcasing the bags in everyday Indian settings, went viral, sparking desi humour and celebrating local culture. This trend highlights how ordinary objects can become unexpected fashion symbols.

Jun 25, 2025 - 09:00
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Vimal over Vuitton? Foreigners are now flexing Vimal bags
Content creators Rosalba Pérez and Jaqueline Morales humorously redefined luxury in India by flaunting bright yellow Vimal bags, typically found at paan shops. Their videos, showcasing the bags in everyday Indian settings, went viral, sparking desi humour and celebrating local culture. This trend highlights how ordinary objects can become unexpected fashion symbols.

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