Shein, Temu ramp up advertising in UK and France as US tariffs hit
Shein and Temu are increasing digital ad spending in Europe, particularly in France and the UK, while decreasing it in the U.S. This shift comes as they face the end of the de minimis exemption in the U.S. and rising prices. The companies are also increasing ad spending in Brazil, where Temu recently launched, to compete with each other.
Shein and Temu are increasing digital ad spending in Europe, particularly in France and the UK, while decreasing it in the U.S. This shift comes as they face the end of the de minimis exemption in the U.S. and rising prices. The companies are also increasing ad spending in Brazil, where Temu recently launched, to compete with each other.
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